This year has definitely shifted for all of us. The future of recruitment will change dramatically. Meeting with candidates physically will not be as popular and we will see a continuous trend towards virtual candidate engagement. This is a great new way to build those relationships with technology and expand talent pools.
However, it is important to know who your audience is. What is the preferred communication method? In a recent Recruiting Study by Yello (2019), we learned that each generation has specific communication preferences.
Candidate Communication Preferences by Generation
For example, Gen Z’s preferred communication method is email (like most generations) — but they’re more likely than other generations to prefer video calls.
While candidates will likely be happy to hear from you in any format, you’ll want to lean toward more personalised messages — especially with a larger virtual recruiting strategy.
We pride ourselves on our dedication to ensure candidates feel connected and focus on building effective candidate relationships!
What is your preferred communication method?